The Mekong Delta province of Kien Giang will work to attract at least four million tourist arrivals, including 185,000 foreign arrivals, in 2014, according to the provincial Department of Culture, Sports and Tourism.
The department said the locality also targets 1.3 trillion VND (61.1 million USD) from tourism.
In order to reach the goal, many comprehensive measures will be deployed, including increasing investment promotion and enhancing campaigns to introduce and strengthen its tourism trademark, it said.
In addition, the province will also focus on upgrading the infrastructure of the tourism sector, while continuing its cooperation with neigbouring localities such as Can Tho city, An Giang and Ca Mau provinces as well as those in the Mekong Delta Economic Region to boost tourism development.
More attractive events will be organised throughout the year, while typical tours, tourism products and services will be developed to lure visitors, the department said.
The province will also pay more attention to the domestic market and design more policies to attract foreign tourists, it added.
With abundant natural beauty spots such as Phu Quoc Island, Ha Tien beach and U Minh Thuong National Park, Kien Giang possesses a lot of potential for tourism development.
Last year, the province welcomed over 3.8 million arrivals, a rise of 8.2 percent year on year, earning 1.12 trillion VND (52.64 million USD), up 27.6 percent.