Accordingly, the key task until 2020 is to develop external cultural models and activities in a diverse and effective manner to highlight the Vietnamese culture through traditional cultural activities such as culture days, Viet Nam culture week, culture and tourism promotion festivals abroad, film festivals and international cultural and artistic events.

Additionally, the focus is on building a national cultural icon and a number of national brand of cultural products, exporting cultural products and services and creating the market share for the Vietnamese cultural industry in the international market.

Another task is to create favorable conditions for countries, international organizations and foreign cultural and travel agencies to introduce the country, people, culture and tourism of Viet Nam and launch cultural weeks and largest cultural events of different countries in Viet Nam.

In the period up to 2020, priority will be given to these tasks to be carried out in the countries that have maintained time-honoured relations and geographical proximity with Viet Nam like China, Laos, Cambodia and ASEAN countries.

The country will expand cultural activities with strategic partners in the Asia - Pacific region, Europe and North America as well as in South America and the Middle East and Africa.

In the period from 2030, Viet Nam will continue to bolster activities in the foresaid regions and in areas having a long geographical distance.

Addressing the event, Deputy Minister of Culture, Sports and Tourism Ho Anh Tuan said that the strategy is a sharp shift from international cooperation on culture to active integration into the culture.

He also emphasized that the Prime Minister allowed Viet Nam’s cultural representative office in foreign country to have a Cultural Counselor. This will be a major shift and a task of the cultural sector.

It is expected that Vietnamese culture will have new contribution in cultural life around the world and within the international community.