Lang Co Beach

The number of international visitors to the province increased 35 percent to 1.2 million in the ten-month period.

The tourism sector raked in 2.8 trillion VND (12.3 million USD) in revenues, a year-on-year increase of 10 percent.

Deputy Director of the provincial Department of Tourism Le Huu Minh said Thua Thien-Hue will work to surpass the yearly target of receiving 3.5 million holidaymakers via increasing boat services on the Huong (Perfume) river and opening pedestrian streets while improving quality of products and services.

The province will promote investment in developing various forms of tourism such as spiritual, cultural, resort, medical, heritage and maritime tourism while building hi-end tourism areas at the Chan May - Lang Co bay - one of the world's 10 most beautiful bays voted by the Worldbays Club.

The tourism sector will also seek to attract more vacationers from traditional markets such as the Republic of Korea and Japan.

Hue, which was the imperial capital of Vietnam for hundreds of years, is home to five heritages recognised by UNESCO, which are Hue ancient citadel relic complex - a World Cultural Heritage site; Nha Nhac (Hue royal court music) - an intangible cultural heritage item; Nguyen Dynasty’s wood blocks - a documentary heritage item; Nguyen Dynasty’s Chau ban (royal administrative documents) - part of the Asia-Pacific Register of UNESCO’s Memory of the World Programme; and literature on Hue royal architecture - a documentary heritage.

The Hue imperial citadel relic has been ranked second among top seven tourism attractions of Viet Nam in 2017.