Traditional art performances at the Viet Nam National Village for Ethnic Culture and Tourism (Hoa Lac Commune, Ha Noi). (Photo: Nguyen Dang)

 

A clear highlight of this transformation is the village’s proactive efforts to create a vibrant cultural space, harmoniously blending heritage preservation with the application of modern technology.

 

In recent years, the village has become a distinctive cultural experience destination. Its rich natural landscapes and indigenous cultural resources provide favourable conditions for the development of high-quality and attractive tourism products.

 

Not long ago, the creative camp launched during the holiday of the liberation of the south and national reunification (April 30)–International Workers’ Day (May 1) introduced a new accommodation concept that connects artists, researchers, and visitors within a culturally rich environment. Contemporary art performances accompanied by the resonant sounds of gongs, set amidst the architectural space of ethnic communities from the northwest and Central Highlands, have enhanced the diversity and professionalism of tourism activities at the village, offering authentic experiences for guests.

 

In addition, the village’s efforts have been highlighted by a significant cultural diplomacy event in April, when the wives of the Prime Ministers of Japan and Viet Nam visited. Activities such as shuttlecock-making, exploring ethnic cultural identities, experiencing folk games, enjoying traditional cuisine, and conversing with artisans left profound impressions and opened new avenues for promoting Vietnamese culture to international friends.

 

On this basis, a model of cultural events combined with diplomacy is being shaped, gradually realising the goal of making the village a focal point for cultural diplomacy and international exchanges.

 

According to Trinh Ngoc Chung, Director of Viet Nam’s Authority of Ethnic Cultures (under the Ministry of Culture, Sports and Tourism), the village has welcomed numerous international delegations. In the future, cultural diplomacy programmes will become more professionally developed, meeting high standards of reception, security, and exchange activities. Following the principle of the project “Internationalising national cultural identity and localising the world’s cultural quintessence”, the Viet Nam’s Authority of Ethnic Cultures will strengthen coordination with the Ministry of Foreign Affairs and relevant agencies to establish a scientific council on guiding the development of architectural spaces, landscapes, and festivals that reflect each ethnic group’s identity while ensuring cultural authenticity for cultural diplomacy.

 

In its transformation roadmap towards becoming a smart tourism hub and a national–international cultural destination, the Viet Nam’s Authority of Ethnic Cultures is implementing a series of synchronised measures.

 

A top priority is applying science, technology, and communication in line with the Party’s Resolution No. 57-NQ/TW on breakthroughs in science, technology, innovation, and national digital transformation, alongside Resolution No. 59-NQ/TW on international integration in the new era. On digital platforms, cultural products such as interactive maps, short videos, and educational resources are being completed.

 

Specifically, digital experiential learning programmes and the introduction of ethnic culture on social media are gradually shaping a tourism–education cultural ecosystem, thus contributing to bringing culture into schools in a flexible and engaging manner.

 

A forward-looking initiative is the partnership with TikTok Viet Nam, connecting KOLs to experience traditional customs, folk games, and cuisine, thereby extending the village’s digital presence and cultural outreach to young audiences at home and abroad. Short videos posted on the village’s fanpage have attracted a stable following, active interaction, and wide sharing.

 

Given the rising number of international visitors and students, the Viet Nam’s Authority of Ethnic Cultures has clearly defined the direction of developing specialised tourism products focused on education, experience, and interaction.

 

To achieve this goal, the village will enhance its tourism partnerships, organise international conferences, strengthen ties with schools and travel agencies, and develop educational and experiential cultural tourism products that are both rich in tradition and modern appeal. Festivals, craft demonstrations, and art performances will be scheduled in line with peak tourism seasons to meet the diverse needs of visitors.

 

The human-centred approach is evident in policies supporting artisans. The Ministry of Culture, Sports and Tourism’s Circular No. 05/2023/TT-BVHTTDL, effective since September 2024, has improved income and ensured stability for artisans working regularly at the village.

 

With a support level of 4.8 million VND per person per month, ethnic artisans are now more confident in committing long-term to performing and passing on cultural knowledge in the village’s unique traditional environment.

 

Through concrete steps, as a cultural institution managed by the State, the Viet Nam National Village for Ethnic Culture and Tourism is shaping its role as an international hub for heritage and cultural diversity exchanges.

 

With its strategy of building a smart cultural–tourism ecosystem through digital transformation and flexible, open investment cooperation, the village is gradually affirming its position as a cultural destination, making practical contributions to promoting the image of a vibrant, modern, and globally integrated Viet Nam.

 

Ngoc Lien

 

Traditional art performances at the Viet Nam National Village for Ethnic Culture and Tourism (Hoa Lac Commune, Ha Noi). (Photo: Nguyen Dang)

 

A clear highlight of this transformation is the village’s proactive efforts to create a vibrant cultural space, harmoniously blending heritage preservation with the application of modern technology.

 

In recent years, the village has become a distinctive cultural experience destination. Its rich natural landscapes and indigenous cultural resources provide favourable conditions for the development of high-quality and attractive tourism products.

 

Not long ago, the creative camp launched during the holiday of the liberation of the south and national reunification (April 30)–International Workers’ Day (May 1) introduced a new accommodation concept that connects artists, researchers, and visitors within a culturally rich environment. Contemporary art performances accompanied by the resonant sounds of gongs, set amidst the architectural space of ethnic communities from the northwest and Central Highlands, have enhanced the diversity and professionalism of tourism activities at the village, offering authentic experiences for guests.

 

In addition, the village’s efforts have been highlighted by a significant cultural diplomacy event in April, when the wives of the Prime Ministers of Japan and Viet Nam visited. Activities such as shuttlecock-making, exploring ethnic cultural identities, experiencing folk games, enjoying traditional cuisine, and conversing with artisans left profound impressions and opened new avenues for promoting Vietnamese culture to international friends.

 

On this basis, a model of cultural events combined with diplomacy is being shaped, gradually realising the goal of making the village a focal point for cultural diplomacy and international exchanges.

 

According to Trinh Ngoc Chung, Director of Viet Nam’s Authority of Ethnic Cultures (under the Ministry of Culture, Sports and Tourism), the village has welcomed numerous international delegations. In the future, cultural diplomacy programmes will become more professionally developed, meeting high standards of reception, security, and exchange activities. Following the principle of the project “Internationalising national cultural identity and localising the world’s cultural quintessence”, the Viet Nam’s Authority of Ethnic Cultures will strengthen coordination with the Ministry of Foreign Affairs and relevant agencies to establish a scientific council on guiding the development of architectural spaces, landscapes, and festivals that reflect each ethnic group’s identity while ensuring cultural authenticity for cultural diplomacy.

 

In its transformation roadmap towards becoming a smart tourism hub and a national–international cultural destination, the Viet Nam’s Authority of Ethnic Cultures is implementing a series of synchronised measures.

 

A top priority is applying science, technology, and communication in line with the Party’s Resolution No. 57-NQ/TW on breakthroughs in science, technology, innovation, and national digital transformation, alongside Resolution No. 59-NQ/TW on international integration in the new era. On digital platforms, cultural products such as interactive maps, short videos, and educational resources are being completed.

 

Specifically, digital experiential learning programmes and the introduction of ethnic culture on social media are gradually shaping a tourism–education cultural ecosystem, thus contributing to bringing culture into schools in a flexible and engaging manner.

 

A forward-looking initiative is the partnership with TikTok Viet Nam, connecting KOLs to experience traditional customs, folk games, and cuisine, thereby extending the village’s digital presence and cultural outreach to young audiences at home and abroad. Short videos posted on the village’s fanpage have attracted a stable following, active interaction, and wide sharing.

 

Given the rising number of international visitors and students, the Viet Nam’s Authority of Ethnic Cultures has clearly defined the direction of developing specialised tourism products focused on education, experience, and interaction.

 

To achieve this goal, the village will enhance its tourism partnerships, organise international conferences, strengthen ties with schools and travel agencies, and develop educational and experiential cultural tourism products that are both rich in tradition and modern appeal. Festivals, craft demonstrations, and art performances will be scheduled in line with peak tourism seasons to meet the diverse needs of visitors.

 

The human-centred approach is evident in policies supporting artisans. The Ministry of Culture, Sports and Tourism’s Circular No. 05/2023/TT-BVHTTDL, effective since September 2024, has improved income and ensured stability for artisans working regularly at the village.

 

With a support level of 4.8 million VND per person per month, ethnic artisans are now more confident in committing long-term to performing and passing on cultural knowledge in the village’s unique traditional environment.

 

Through concrete steps, as a cultural institution managed by the State, the Viet Nam National Village for Ethnic Culture and Tourism is shaping its role as an international hub for heritage and cultural diversity exchanges.

 

With its strategy of building a smart cultural–tourism ecosystem through digital transformation and flexible, open investment cooperation, the village is gradually affirming its position as a cultural destination, making practical contributions to promoting the image of a vibrant, modern, and globally integrated Viet Nam.

 

Ngoc Lien