The central coast city of Danang will contribute US$50,000 to Vietnam Airlines to organize road shows in Tokyo and Osaka, Japan this September to bring the country’s tourism products and services to Japanese travelers.
The road shows will take place on the occasion of the JATA World Tourism Congress and Travel Fair in Japan.
Nguyen Duy Quang, Vice Director of the Danang Tourism Promotion Center, said that the city government would be joining the activities upon request of Vietnam Airlines, and through its representative office in Tokyo.
The promotions will focus on introducing Vietnam as a destination for Japanese tourists, especially the central region. Danang will be trumpeted as a gateway for Japanese visitors to travel to Vietnam.
“There will be a series of activities to promote tourism and the new air route from Danang to Japan, which is expected to be launched this year,†Quang said.
He said Japan is the second biggest source market for Danang’s tourism behind Thailand. The city’s tourism authority expects the new air route to allow Danang to lure more tourists from Japan.
The Danang City Department of Culture, Sports, and Tourism has estimated that the city would be able to serve 880,000 local and international tourists in the first half of this year, up 38% year-on-year.
More than 210,000 of these visitors come from abroad, up 26% compared to the same period of last year. Tourism revenue is projected to amount to nearly VND572 billion, up 66% year-on-year.
The city’s tourism authority has also organized tourism promotion trips to Hong Kong and Thailand this month.