The image of Vietnam’s tourism will reappear on CNN channel this year as part of a national tourism promotion program just approved by the Ministry of Culture, Sports and Tourism.
This will be Vietnam’s third publicity program for the tourism sector on this international news network after the first in 2007, and the second last year. The country’s tourism products and services will also be advertised in some international magazines.
Joining international tourism trade fairs and exhibitions is another option in the program. Vietnam will be present at six major foreign travel events – JATA World Tourism Congress and Travel Fair in Japan, TRAVEX 2011, and ITB Asia in Singapore, MITT in Russia, ITB Berlin, and FITUR travel fair in Spain.
The ministry will also organize three roadshows – one in Australia, one in Taiwan and one in Myanmar, familiarization trips for markets such as Europe, Northeast Asia, China, ASEAN, and those for the media in major markets like Russia, England, China and the U.S.