In the course of the week, a series of events will be organised, including an international trade fair, a tour to visit Son La hydroelectric power project, arts performance, food festival and competition for tour guides.

The tourism-cultural week is a good chance for the province to advertise its culture and tourist potential to domestic and foreign visitors.

Recently, Son La Province and other seven localities in the northern area had signed an action plan to develop tourism in the northwestern region during 2010-2015 period.