So far, 180 out of 220 stalls have been registered by promotion and travel agencies from 47 countries around the world, said the HCM City Department of Culture, Sports and Tourism.

During the four-day event, a conference on tourism investment promotion in Cambodia, Myanmar, Laos and Vietnam and a seminar on approaching key markets will take place. The exhibition will also hold an award-giving ceremony for the best touring companies throughout the four countries.

The event is expected to be a festive day for consumers, said La Quoc Khanh, Vice Director of the city’s Department of Culture, Sports and Tourism.