The new website highlights the best buys, luxury hotels deals and theme tours for British travelers. The prices on the website have been quoted in UK pounds and the site contains rich content about destinations in Viet Nam and other Southeast Asian countries. This is a B2C model website, aiming to promote retail tours, flights, hotels and resort accommodations to suit all tastes. Even rail connections can easily be booked on line and documents can be printed out at home via the traveler’s own PC.

Ha Pham, CEO and Founder of Luxury Travel said: “The UK is a great market for us, we have beautiful products and target the right clients. We have observed that an increasing number of British holiday makers choose exotic Viet Nam for their vacations. Now that Vietnam Airlines offers 4 direct connections per week between Getwich – Ha Noi and Ho Chi Minh City, travelling is so convenient and easy. We have expanded and expect to stay strong in the UK as we have just joined ABTA and established a rep office in London. We hope more British travelers come experience our beautiful country and we are targeting 30% growth from this market for 2012. Luxury Travel is regarded as a reliable luxury tour operator to Indochinese destinations, as well as Thailand and Myanmar.”

“Some British luxury travelers reach us via travel agent networks. Others also come directly to us online. Viet Nam attracts more UK travelers who want to discover the beauty country has to offer. We do hope our website helps to attract sophisticated British travelers. I am pleased to launch the new tourism website that deals with luxury tours in Viet Nam and Southeast Asia countries. As holidaymakers, you can book and pay online with security with us,” said David Nguyen, Sales and Marketing Manager at Luxury Travel Limited.

A member of ABTA, VITA, VNAT, ASTA, PATA, the company has handled around 1% of the 100,000 or so UK travelers to Viet Nam last year, a 20% increase over 2010. Luxury Travel CEO Pham Ha said the company earned 23 billion dong (US$1.1 million) in revenue last year from this market. We expect 30% growth this year, and to reach 30 billion dong in 2012.