Ambassador Son speaks about the programme (Photo: VNA)

The programme, organised by the embassy in collaboration with the Ministry of Culture, Sports, and Tourism, will draw the participation of the association of Vietnamese people and Viet Nam’s travel agencies in the republic.

Within the framework of the programme, the largest ever tourism promotion seminar in the Czech Republic will be held on March 14.

The event is expected to attract the attendance of about 100 officials and representatives from the host country’s travel and aviation agencies, as well as around 50 Vietnamese officials, businessmen and artists.

A number of promotional activities will also be held, including performances featuring ethnic minority cultures, as well as Vietnamese cultural days.

Vietnamese organisations and individuals will also participate in cultural exchange activities hosted by Czech representatives with the aim to popularise Viet Nam’s image to the locals.

Viet Nam, with a coastline of about 3,200 kilometres, has a huge tourism potential to Czech people due to the fact that the European country has no beaches, Vietnamese Ambassador to the Czech Republic Truong Manh Son said

However, only 4,000 Czechs currently visit Viet Nam per year.